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Blue Wellness Rewards

Get Rewarded for Your Healthy Behaviors

With Health Advantage, making healthy choices has never been more rewarding. Health Advantage members can earn rewards for completing eligible activities. It’s all part of our commitment to improving your health and well-being.

The Blue Wellness Rewards program will offer rewards based on your individual health recommendations.

How Does It Work?

Once you become a Health Advantage member, you need to register for Blue Wellness Rewards.

Signing up is easy:

  • Visit and click Register Now.
  • You’ll need your member ID card, date of birth, and email address to set up your account.
  • You can also call 800-800-4298 to sign up with a customer service representative. We’re here to help!
  • Once registered, you’ll receive an email letting you know that your account is set up. Then you’re ready to start earning rewards.

Rewards can be redeemed for gift cards from national and local retailers, including a wide assortment of grocery stores, restaurants, and other popular stores!

Learn more at or call Arkansas Blue Cross Customer Service at 800-800-4298.

Registration is required to participate. Visit to register and see what healthy behaviors earn rewards. If you do not have internet access, call Arkansas Blue Cross Customer Service at 800-800-4298. Total rewards amount is dependent on eligibility for specific healthy behaviors, which will vary by individual. One reward per healthy behavior per year and dates of service must be in the current plan year. Rewards will be administered once the claim is processed, which can take up to 90 days.

If you have other questions, please call Arkansas Blue Cross Customer Service at 800-800-4298 from Monday through Thursday 8:00 a.m. to 5:00 p.m. Central Time and Friday 8:30 a.m. to 5:00 p.m. Central Time.

Healthmine, Inc., is an independent company that contracts with Arkansas Blue Cross to provide member rewards programs.

Arkansas Blue Cross and Blue Shield, and its affiliate Arkansas Blue Cross, is an independent licensee of the Blue Cross Blue Shield Association and is licensed to offer health plans in all 75 counties of Arkansas