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Health Advantage company overview

Health Advantage is Arkansas’ largest and oldest health maintenance organization, providing flexible and affordable group health plans to small and large employers. Our vast network of quality and value-focused healthcare providers will ensure employees receive the care they need, while our unique resources, tools and services can help manage rising healthcare costs and improve healthcare outcomes, saving businesses and individuals money over time.

Health Advantage is an affiliate of Arkansas Blue Cross and Blue Shield. Health Advantage and Arkansas Blue Cross are independent licensees of the Blue Cross and Blue Shield Association.

What is a health maintenance organization (HMO)?

An HMO enters contracts with healthcare providers to provide services to health plan members. Members of an HMO plan select a primary care physician (PCP), who provides, arranges, coordinates and authorizes all aspects of their healthcare. To control costs for the individual and company, out-of-network coverage is not available with an HMO plan.

Quick facts about us

  • 115 in-network hospitals
  • 10,000 in-network healthcare providers
  • 225,000 covered members in Arkansas
  • URAC Accreditation

Work with us

Ready to find a health plan that fits your company? We’re here to help you. Complete our online form and a representative will contact you. Or visit one of our ArkanasBlue welcome centers. We can get started right away on helping meet your coverage goals. 

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  • Blue & You magazine – Stay informed on current health and insurance trends
  • Blueprint Portal – Access your personalized account to view claims, verify benefits, sign up for a reminder service and more
  • Rights & Responsibilities – File appeals, report fraud and abuse, request a specialist referral and more